As an art director/designer who has spent a significant amount of time working in both an office environment and at home, I’ve found that there can be many advantages to the latter. If you are new to the industry or making the change from full-time (in-house) to freelance, there are some very important things you need to be aware of. Based on my own experiences, I’d like to try and give you a general outline of the advantages, disadvantages, and (more importantly) how to deal with those disadvantages.
ADVANTAGES
COMFORT – The comforts of your own home make for a quite enjoyable working environment. It’s really great to be able to listen to whatever music you want, as loud as you want, whenever you want. Then there are things like getting to use your own bathroom rather than sharing one with an office full of people. And of course, nothing beats being able to work in your PJs!
MAKING YOUR OWN SCHEDULE – Dentist appointment? No problem! Although this will of course differ depending on whether you’re freelance or full-time (from home), there are many obvious bonuses when it comes to managing your own time.
NO COMMUTE – Not having to commute has the benefit of saving TONS on gas money, but the more valuable aspect of it is the time you save. In a city like L.A., where a 15 mile commute can take more than an hour, you can easily spend two hours of your day in your car. Not commuting means getting that precious time of your life back.
NO OFFICE POLITICS! – All the diplomacy needed to work in an office full of many different personalities, egos, and agendas can be exhausting and stressful. Working at home eliminates about 95% of those stresses.
NO OFFICE DISTRACTIONS! – This is my favorite thing about working from home. Working for a medium to large company (in an office) can be the biggest killer of productivity in and of itself. By the time you’ve driven to work, parked your car, walked in, poured some coffee, eaten a bagel, said “good morning”, checked your emails, and sat in on a meeting that you probably didn’t need to, you’ve already lost about 1 – 1.5 hours of your day. Then over the course of the day, you’ll need to answer questions your co-workers ask about things that aren’t quite emergencies (and could have been asked through an email and answered later). This causes you to break concentration for at least a few minutes and slows down the creative process. I sincerely believe that the general distractions of working in an office environment have the most detrimental effect to the creative process and productivity level.
DISADVANTAGES (and advice on dealing with them)
ISOLATION – There are 2 types of isolation when working from home as a creative. The first is just general human isolation, which would tend to give most people a slight to moderate case of cabin fever. The second is creative isolation. Not having other designers and art directors around means not having anyone to quickly brainstorm with or bounce ideas off of. You often find that you’re in a tight creative bubble.
ADVICE – If you have a good bookstore nearby, go there and browse through any type of art-related or even non-art-related books. This can be a great source of ideas and inspiration and gets you away from the computer desk as well as out of the house. The internet can be an even greater source of inspiring material. Build up a good list of design/inspiration websites and blogs to help feed your daily brain cravings. Last but not least, don’t be afraid to get on the phone with a colleague, friend, or even a client and toss some ideas around (provided it’s not an inconvenience for them).
BOOKEEPING – Most of us creatives are not entirely ’switched on’ when it comes to things involving numbers. Working from home presents a laundry list of business related hurdles to jump over.
ADVICE – Get yourself a good accountant/tax advisor, even if they just help show you the ropes a bit and then help out every now and then. If you’re full-time working from home, there’s less to worry about than if you’re freelance, but it’s a smart move either way. If you are freelance, you’ll really need to do much more research beyond what I’m offering here when it comes to being self-employed.
MOTIVATION – Simply put… if you’re the type of person who will be tempted by the couch and television or a BBQ next door, you should probably not work from home too often. It takes a lot of discipline and a strong work ethic. There are so many temptations that will try to pull you away from your work.
ADVICE – You absolutely will need a single room in your house or apartment to be designated as your office/workspace. I strongly advise against having a workstation in your living room or, even worse, your bedroom. You need to be able to step away from home and step into work and when you’re done with work, step back into home. It is so important to keep those 2 parts of your life separate for your motivation’s sake as well as your sanity’s! Also, keep your workspace CLEAN and NEAT. A messy office is a motivation killer in an office environment but it’s even more so at home. Lastly, if you live with a roommate, family member, or significant other, they need to understand and/or be made aware of the fact that when you’re working, you’re not available. If they need something or have a question then they should email you about it just as they would do if you were working at an office.
COMMUNICATION AND DELIVERY OBSTACLES – Not being on-site means it’s more difficult to contact someone about something very important as well as to deliver final artwork, project files, etc.
ADVICE – Get the fastest internet service you can get. Probably 90% of all correspondence will be done over the internet. Also, create an instant messaging account if you don’t already have one since many people in this industry communicate over instant messaging. A web cam is also a great tool for communicating with colleagues and clients (we designers like to explain ideas with our hands). Most importantly, be available! Answer your phone, reply to emails and instant messages, and don’t be M.I.A. It is a luxury to be able to ignore an email or phone call if you’re in a creative groove, but you don’t want to get a reputation for being hard to get in touch with.
I hope this gives you at least a little bit of insight. Working from home can bring your productivity and creativity to a whole new level. You just need to look out for (and figure out how to deal with) the pit falls.